Case study
EasyWP by Namecheap
Evolving a product brand without losing its identity. Brand redesign, design system and marketing pages for managed WordPress hosting.
Client
EasyWP by Namecheap
Year
2019 – 2021
Role
Senior Communication & Brand Designer
Services
Brand redesign · Brand design system · Marketing pages · Art direction
Overview
The challenge
EasyWP, Namecheap’s managed WordPress hosting, was growing fast. Its brand had to scale across product, marketing and social without losing the friendly simplicity that made it work.
The approach
Through research, prototyping and iteration I redefined the EasyWP brand and built a brand design system: illustration, colour, typography and motion. From there I crafted the marketing pages and a social design system, working side by side with developers to build and test them.
The result
A product brand that evolved without losing its identity: consistent everywhere it shows up, and easy for the team to keep extending.
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