Case study
Brixel AG
Rebranding Brixel: six months spent humanizing the first true online real estate market.
Client
Brixel AG
Year
2016 – 2019
Role
Lead Product Designer & Brand Designer
Services
Rebrand · Product design · UX & UI · Design team leadership
Overview
The challenge
Brixel set out to be the first true online real estate market: transparent, efficient and empowering. Its brand felt technical and distant.
The approach
Over six months I led the rebrand to humanise Brixel, while leading the design team on the end-to-end product experience, from user flows to interface.
The result
A warmer, more confident brand and a simple, intuitive product that made trading real estate feel approachable.
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